The communications industry, unlike the information technology industry, is very channel-centric. The history of strong working relationships between manufacturers and resellers, manufacturers and consultants, and consultants and systems integrators is very well established. Launching a product or technology too narrowly can result in limited market acceptance, whereas launching too broadly can increase marketing and support costs with no incremental return on investment.

Emergent possesses an extensive knowledge of these intricate relationships, the dynamics of each of these companies, and the specific capabilities and competencies of each.

Let Emergent work with you on your next major product launch, to carefully architect a channel strategy that works for you.